Barriers between companies, which used to be solid and absolute, are now permeable. Iconoclasm and creativity are now the keys to success. For generations companies built moats between themselves and their competitors. Today the most successful companies build bridges.

Increasingly, corporate leaders are adopting new business practices, and orchestrate what often appear to be conflicting policies, such as joint-venturing with competitors.

In today's new world, the competitive pressure has been intensifying, it is becoming harder to achieve leadership and stay on top, thus, competitors in one market may establish alliances in another. More and more, those who can examine the code, challenge it, and rewrite it for success in their companies, fields, and industries will be the leaders and role models.

We are often asked why we would partner with companies like ADT when on the surface it appears that we are a competitor. In addition why would a global powerhouse like ADT want to make an alliance with Firstline? This relationship along with all our strategic partnerships are built on a symbiotic platform. Each company benefits from the relationship and in the end so do our subscribers.

In the new economy, strategic alliances enable Firstline to gain competitive advantages through access to a partner's resources, including markets, technologies, capital and people.

Teaming up with these leaders adds complementary resources and capabilities, enabling us to grow and expand more quickly and efficiently. We can rely heavily on alliances to extend their technical and operational resources.